Practical advice. No jargon.
We build websites for UK small businesses — barbers, roofers, restaurants, trades, local services. This is where we write down the lessons that keep coming up in discovery calls. If a post is useful, run the free audit at the bottom and we’ll tell you exactly where your current site stands.
How much should a roofing website cost in the UK in 2026?
The honest range is wider than most agencies admit, and the answer that fits your business probably is not the one being pitched to you. A practical breakdown of what UK roofers are actually paying — and what is actually fair.
Why most roofer websites do not bring in leads (and the 4 fixes that actually work)
Most UK roofers we look at have a website that has not produced a quote in months. The reasons are predictable, and the fixes are unglamorous but specific. Four things to check, and what each one is quietly costing you.
Local SEO for roofers: how to actually get found in your town
If a customer in your town opens Google and types "roofer near me," do you appear? For most UK roofers the answer is no, and the reasons are technical but fixable. A plain-English guide to ranking locally, postcode by postcode.
The 7-second test: what customers look for on a roofer website before they call
Customers make their mind up about a roofer in roughly 7 seconds of landing on a site. They are checking six specific things — usually unconsciously. Here is the list, and what happens when any of them is missing.
Should a UK roofer pay for Google Ads or build a website first?
Both work. Both can drain a budget without producing a single job if set up wrong. The honest answer on which order to do them in, depending on where your business actually is right now.
Free vs paid web design: what UK roofers should actually know
Wix and Squarespace are free. Custom builds cost thousands. Performance partnerships are zero upfront but take a percentage. The real differences — what each one actually costs you in lost work, in time, and in flexibility.
5 signs your website is quietly costing you bookings
Your site is up, your domain is paid, you forgot it exists. Five things to check on it this afternoon — and what each one is actually costing you.
6 things visitors check on a small business website in the first 5 seconds
They make their mind up before they read a sentence. Here are the six things they’re scanning for, and what happens if any of them is missing.
Google Business Profile vs a real website: when each is enough, when it isn’t
You’ve got a Google listing pulling in some calls. Do you actually need a website on top? An honest answer, with the situations where each does the job.
The 7 things every barbershop website needs (and 3 most have but shouldn’t)
After building eight barbershop sites, a pattern: the same seven things win bookings, the same three kill them. Here’s the list.
What a £900 custom website should actually include (and the red flags when it doesn’t)
There’s a wide range of "custom website" you can pay £900 for. Some of it is great. Some of it is a £900 Wix template with a markup. Here’s how to tell the difference before you spend.